About Us

Our Story

The Ageing Asia Marketplace is Asia Pacific’s first one-stop lifestyle online marketplace with curated global products that bring laughter, style and empowerment for today’s elderly. 


The Marketplace is the latest industry innovation by Ageing Asia – Asia Pacific’s first industry alliance on the business of ageing that seeks to unite business, government, community leaders and the media, to drive change for APAC’s ageing landscape. Ageing Asia’s vision is to lead an advocacy and educational role in improving quality and standards of eldercare, nurture partnerships and curate development of solutions that address the new opportunities and market demands of the ageing baby boomer population. Ageing Asia is a member of raiSE, Singapore Centre for Social Enterprise.


The Marketplace supports Ageing Asia’s vision to bring more awareness on the ageing business community, and to empower today’s elderly with knowledge and choices to age well; to inspire them to take charges and be responsible for their future health outcomes. 

Why join the Ageing Asia Marketplace Community

Changing the future of ageing with the Business Community

We believe in bringing together the right partners to drive innovation in the way our future generations age by engaging the business community to create better products and services that will enable healthy ageing, independent ageing and dignified ageing.


The Asia Pacific ageing market is projected to hit USD4.56 trillion by the year 2025. Be a front-runner in the business of ageing, and change the future of ageing with us. Contact us for partnership opportunities.

#changethefutureofageing with #ageingasiacommunity today.

Inspiring today's elders to age successfully

As our population ages, changes in our diet, lifestyle and attitude will result in extending the number of healthy life years. Through the Ageing Asia Marketplace Community, we aim to help today’s elderly to increase their knowledge, awareness and ability to age successfully, and to inspire them to take charge and be responsible for their future health outcomes.

Change the way our elderly age – with good health, dignity and independence. 

#agewithstyle and #agewithconfidence with us.

Promoting the rise of Silver Entrepreneurship

As a social enterprise, one of our works is to promote change, and look at ways to empower our older adults as they age. Through the Ageing Asia Marketplace, we strive to promote the rise of Silver Entrepreneurship, to drive enablement and empower our self-driven baby boomer generation with a platform to showcase their talents and creativity. 


Silver Entrepreneurs (Individuals over 60s and/ or with a team of no more than 2 pax) are welcomed to showcase your works with us. Contribute to the Silver Gross Domestic Product (GDP) in your own ways, contact us at [email protected] for more.


Our Featured Services

With over 15 curated categories of products, we research and identify the key market trends to support our partners to maximise their outreach at the marketplace.

Besides our individual consumers, our corporate customers are equally important to us, too. So our corporate group buy function allows you to access bulk orders at preferential rates exclusive to our #AAmarketplace corporate buyers.

As a social enterprise, we endeavour to empower our silver generation and profile their wonderful works. The #AAmarketplace supports our vision to be Asia’s biggest lifestyle marketplace and showcase of silver talents for today’s seniors. 




Do you know?

According to findings from the 4th Asia Pacific Silver Economy Business Opportunities Report 2020 edition, the Asia Pacific’s ageing market value is estimated to hit US$4.56 trillion by the year 2025.


Singapore’s projected ageing market value by 2025 stands at US$ 72.4 billion. The 4th Asia Pacific Silver Economy Business Opportunities Report 2020 edition also releases the Ageing Asia Silver Economy Index – a ranking of countries in Asia Pacific by market potential for the ageing population. Singapore ranks top in the 2020 Index with Japan catching up closely in second position from a number sixth ranking in 2015. Australia maintains third in position.


Find out more about the Asia Pacific Silver Economy Business Opportunities Report 2020 edition here.